It is indeed one amazing mid-spring promotion for Americans! If visiting Italy is on your number one list of must-to-do this spring season then you are one lucky fellow. For the Italian government has come up of a promotion launching this coming May 15, 2008 to December 31, 2008.

You are one lucky fellow to visit the “land of young cattle” or the Santa Claus boot-shaped peninsula in Southern Europe- Italy.

The APT (the Florence Tourist Board) and the Provincia di Firenze launched and sponsored The Fiorino Effect. This promotional campaign gives the American tourist with discounts at participating restaurants, hotels, exhibitions and theatres starting this May 15, 2008 and it will end this December 31, 2008.

This is one glorifying year for American tourist visiting Florence, Italy this year. This promotional campaign will start together with the I1 Genio Fiorentino, a festival for ten days which showcases a variety of activities from fashion to music, from literature to arts to science etc. This festival doesn’t only showcase the glamour and beauty of Florence but also to remember the awesome history of Florence.

The word Fiorino is a name of a coin which determined the important role Florence played in history. Fiorino is also the most used coin here in Europe for over two centuries. Now, Fiorino not only cuddles Europeans but also the Americans with this promotion. This is also a commemoration of the fact that Florence is not only the capital of culture and art but also in finance and economy.

There are more than eighty five participating establishments that give discounts from 10% to 20% discounts like- The Regency, Athenaeum, Golden Tulip Mirage and more.

You can do all activities from sand boarding, dune buggy tours, horseback riding, kayaking, canoeing, and surfing here in Florence with the least travel cost because of the Fiorino effect promotion.

This is a hit and hot way of spending our days in Florence Italy.

When considering your next vacation, if you enjoyed the Mediterranean life, why not head to Spain? Like Italy, it has so much to offer - especially if you take a holiday such as a road trip (say through Andalucia using an option such as Malaga)…or city tripping through Madrid and Barcelona - which could both easily rival Rome and Venice! Where ever it is you decide to go, you can always be sure it will be your Italian holidays that you remember most!